9 leading marketing channels and how to use them

What is a marketing channel?

Content marketing

How to use it

  • Study the target audience’s needs to give appropriate answers to their questions. Use various ways to present information, such as videos, images, and text.
  • Produce consistent and relevant content to increase organic traffic and generate leads. You will get unpaid traffic that comes from people who visit your website by finding it through search engines.
  • Promote the content via social media networks and personalized email marketing to attract visitors to your website or blog.

Video marketing

How to use it

  • To reach a wider audience and improve your Google rankings, distribute the videos on YouTube and promote them on social media.
  • Use storytelling to establish consistency and provide a coherent customer experience taking into account every stage of the buyer’s journey.
  • Target each customer with a specific video format. For example, a case study is the most suitable content type for customers at the consideration stage of the funnel.

Social media

How to use it

  • Create and distribute engaging content, such as questions, surveys and polls, visual infographics, videos, contests, and giveaways. Reply to comments and pay attention to subscribers’ opinions and feedback.
  • Incorporate holidays, daily, weekly or monthly series of publications on a predetermined topic.
  • Encourage people to share user-generated content and repost their mentions to expand your social media reach.

Search engine optimization

How to use it

  • Focus on essential Google ranking factors: domain authority, mobile usability, on-page optimization, backlinks, high-quality content, and organic click-through rate.
  • Produce authoritative and optimized content regularly to get on top of the search results. Update the content regularly to meet the needs of the audience.
  • Once you create a content-rich and trustworthy website, you will be able to attract links from other pages, which improves your SEO results. Use descriptive links that include the name of the destination within your website articles.

Search engine marketing

How to use it

  • Target customers by taking into consideration demographics, pain points, and buying behavior.
  • You can guide visitors who click on your ads to website pages that contain contact sections. As a result, you may gather users’ data and use it to engage people in your further marketing activities.
  • The typical cost of a click is between $1 and $2, but it depends on your industry and selected keywords. Also, note that highly competitive areas or keywords may cost up to $50 or more per click.

Mobile marketing

How to use it

  • Make sure your website or application is mobile-friendly and has a responsive design. It implies compressed pictures, fast loading speed, large buttons and fonts, a navigation bar, and other crucial features. You can take a look at our dedicated article on website audit for more information.
  • Simplify the routine procedures by adding QR codes to payment pages. With QR codes, people would be able to reach your website or save your contact details in a matter of minutes.
  • Segment your target audience by dividing people into groups or creating lists to send valuable instant messages to the proper recipients.

Email marketing

How to use it

  • Create engaging email subjects with the indication of the specific time frame. It will motivate the subscribers to benefit from your promotional offers before they expire.
  • Adjust your email marketing campaigns to users’ location, demographics, stage of the purchase funnel, and other personal details.
  • Encourage people to leave feedback, send surveys and polls to measure client satisfaction, and provide customer support via email.

Display ads

How to use it

  • Make emphasis on your unique selling proposition. Highlight the product’s quality, value, or unique characteristics.
  • Choose call-to-action phrases that focus on customer needs rather than using direct and pushy CTAs.
  • Create responsive display advertisements based on your text ads. Try different color schemes, content designs, and display types, include optimized images and use clear headlines to make ads display perfectly on different devices.

Affiliate marketing

How to use it

  • Choose the affiliate considering your budget, target market, and niche. If you are working for a small company, focus on micro-influencers with a maximum of 100,000 subscribers as they are more affordable.
  • You can either choose the existing affiliate program on Amazon Associates network or create your own.
  • Involve influencers with an engaged audience that matches your customers’ interests rather than focusing on the number of subscribers.

How to choose the best marketing channels

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