Many consumers are hesitant to switch brands or use new products in markets where customer trust and brand loyalty are the most crucial factors. At the same time, due to high barriers to entry and fierce rivalry, new companies should think outside the box. Businesses should rely on strong and…

According to a survey on social sharing behaviors by GlobalWebIndex and We Are Social, 63% of people prefer using ‘dark’ messaging applications to share content as opposed to open social media websites. The research found that Facebook Messenger was the most widely used private social application, used by 82% of…

Your product might be great, but without a clear value proposition, your consumers could never understand why. Even worse, a poor value proposition may mislead or confuse potential customers who may be in dire need of your products and services. In contrast, a compelling value proposition combines your product’s positioning…

Annual research by Content Marketing Institute demonstrates that the majority of marketers use content marketing. It is employed by many well-known companies around the globe, such as Microsoft and Cisco Systems. Furthermore, small businesses and individual entrepreneurs also use this strategy to attract customers, draw attention to the products and…

Acquiring additional sales might be a challenge for your business. You might be disappointed if you attract a constant stream of leads who do not convert into sales. …

Acquiring new customers is the main focus of any business. But keeping your current clients loyal to your brand and encouraging them to buy from you regularly is more crucial than just expanding your customer base. According to the statistics, retaining an existing customer is 5 to 25 times cheaper…

You must have clients before your sales team can begin guiding them through your funnel. It would be pointless to contact random individuals. Therefore, before a prospect enters a sales funnel and is led toward making a purchase, businesses require a procedure for finding and qualifying potential customers. This procedure…

Nowadays, many companies offer similar products and services. For that reason, it is crucial to establish and defend a valuable position for the offerings. Positioning is the process of differentiating your brand or product from the rivals on the market, identifying your unique niche, and communicating that to your target…

Calculating your company’s total addressable market is crucial in determining your business strategy and a critical element of a comprehensive business plan. TAM helps companies consider the best-case scenario for development as it outlines how much revenue a business can generate under ideal circumstances. Once you calculate TAM, you can…