If your business objectives are to promote your product or service, generate leads, establish thought leadership and encourage your potential customers to purchase the product, you can create a white paper. Marketing specialists write white papers to educate their audience about a specific topic or describe and promote some methodology…

Some businesses can need help attracting customers since they cannot satisfy their requirements and appeal to the tastes of a large number of people. The solution to the problem is quite simple. Instead of being a generalist and focusing on a broad audience, companies can choose a specific niche and…

In markets with fierce rivalry, a competitive advantage that sets you apart from other brands is your key to success. With a properly developed competitive advantage, your company can attract more customers, improve brand loyalty and earn higher revenues resulting in better profit margins and higher return on investment. …

When people hear the word “brand”, they often think of a name or a logo. Even though these elements are integral to any brand, the term has a much broader meaning. However, the earliest definition of the word refers to the name given to a product or service from a…

Every business requires a strategy to set and implement goals and analyze outcomes. An effective business plan takes into account not only the products’ profitability but also the goals for the future. BCG matrix is a perfect tool for analyzing products and business units according to their relative market share…

Every company, no matter large or small, depends on lead generation. It is impossible to operate a business without a consistent stream of revenue. At the same time, a highly competitive business environment makes it challenging to sell products and services. In addition, potential customers may not even be aware…

Over the last decade, growth marketing is no longer a trend but an approach that helped redefine the goal of marketing. In the modern startup environment, growth marketing becomes a vital necessity as it helps determine the best way of scaling a business and achieving successful results. Nowadays, effective marketing…

Nowadays, intense competition and new technologies cause significant changes in the market. To achieve success, businesses should adapt to these changes. …

Customer needs are the primary driving factor for the economy and innovation. 89% of successful companies claim that growth depends on foreseeing customer needs and offering helpful experiences along the consumer journey. By conducting market research, businesses can reveal customer requirements, design product features that address these demands, and influence…