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Awware
Awware

14 Followers

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2 days ago

What is a copywriter and what do they do?

Copywriters play a crucial role in businesses by effectively communicating the value of products or services to potential customers. They possess a deep knowledge of consumer psychology and employ persuasive techniques to influence customer behavior. …

Copywriting

10 min read

What is a copywriter and what do they do?
What is a copywriter and what do they do?
Copywriting

10 min read


Nov 30

Pain points: how to identify and solve them?

It will be challenging to retain clients and provide them with outstanding products if you don’t know what problems they experience in their daily lives. Identifying customer pain points lies at the core of developing both your sales and marketing strategies. Salespeople must understand customer pain points to tailor sales…

Pain Points

11 min read

Pain points: how to identify and solve them?
Pain points: how to identify and solve them?
Pain Points

11 min read


Nov 23

12 amazing copywriting examples and why they work

Copywriting is one of the earliest types of advertising and marketing and one of the most challenging forms of content production. It is an art that leverages an audience’s emotions while subtly promoting the offering. An ambitious goal for every brand is to inspire the audience to take action with…

Copywriting

13 min read

12 amazing copywriting examples and why they work
12 amazing copywriting examples and why they work
Copywriting

13 min read


Nov 17

Complete guide to small business marketing: ideas and strategies

The goal of any business, no matter big or small, is to attract and retain customers. Companies can achieve this objective and get exposure for their products and services through marketing. …

Small Business

13 min read

Complete guide to small business marketing: ideas and strategies
Complete guide to small business marketing: ideas and strategies
Small Business

13 min read


Nov 9

Competitive analysis: how-to, tools and examples

Delivering excellent customer service and creating long-lasting relationships with clients are the primary goals of marketing. Businesses can accomplish this by developing a competitive edge, a substantial long-term advantage. …

Competitive Analysis

13 min read

Competitive analysis: how-to, tools and examples
Competitive analysis: how-to, tools and examples
Competitive Analysis

13 min read


Nov 2

Market research analyst: responsibilities and skills

Modern businesses use data and statistics to inform pricing decisions, determine target demographics and personalize consumer experiences. Companies perform in-depth studies to examine potential sales of products and services, stay ahead of the competition, and monitor changing market conditions and customer preferences. Turning the gathered data into useful recommendations requires…

Market Analysis

9 min read

Market research analyst: responsibilities and skills
Market research analyst: responsibilities and skills
Market Analysis

9 min read


Oct 26

Segmenting, targeting and positioning (STP) framework in marketing

The main goal of every marketing strategy is to deliver the right message to the appropriate audience. STP framework is a great tool for achieving this objective. With this method, marketers can divide consumer groups into smaller segments and develop tailored strategies to engage the customers. …

Marketing Strategies

12 min read

Segmenting, targeting and positioning (STP) framework in marketing
Segmenting, targeting and positioning (STP) framework in marketing
Marketing Strategies

12 min read


Oct 20

Consultative selling: process and examples

Nowadays, customers have greater access to information than ever before. Consumers can easily research the product, analyze reviews, and find and compare alternative offerings. As a result, salespeople now engage with prospective clients much later in the sales process than they did in past decades. …

Consultative Selling

11 min read

Consultative selling: process and examples
Consultative selling: process and examples
Consultative Selling

11 min read


Oct 13

Primary market research: types and examples

Bill Gates, the philanthropist and creator of Microsoft, once said: “Your most unhappy customers are your greatest source of learning.” The success of any product greatly depends on your ability to gather and analyze feedback from your audience. …

Market Research

11 min read

Primary market research: types and examples
Primary market research: types and examples
Market Research

11 min read


Oct 5

Explainer videos: how-to, types and examples

An explainer video is an effective and memorable way to make an impression on your customers, introduce your company, describe the products and services, and illustrate how they can solve clients’ problems. Explainer videos are designed to entertain and inform viewers. …

Videos

10 min read

Explainer videos: how-to, types and examples
Explainer videos: how-to, types and examples
Videos

10 min read

Awware

Awware

14 Followers

Product-focused marketing agency

Following
  • ODSC - Open Data Science

    ODSC - Open Data Science

  • Tim Soulo (CMO @ Ahrefs)

    Tim Soulo (CMO @ Ahrefs)

  • Cyrus Shepard

    Cyrus Shepard

  • Moz

    Moz

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