Brand awareness: definition, strategy and metrics

What is brand awareness?

Steps to build and increase brand awareness

Understand your target market

Focus on values

Give your brand a unique personality

Develop a strong brand identity

Tell compelling stories

Increase your social media presence

Create shareable content and encourage sharing

Collaborate with influencers and other brands

Launch search engine marketing campaign

Start a referral program

Brand awareness metrics

Website traffic

Engagement

Social listening

Surveys

Examples of brand awareness campaigns

Spotify

Oreo

Corona

Slack

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