Essential guide to pricing strategy: how to, types and examples

What is a pricing strategy?

Types of pricing strategies

Penetration pricing strategy

Competitive pricing strategy

Skimming (or high-low) pricing strategy

Premium (or prestige) pricing strategy

Value-based pricing strategy

Dynamic pricing strategy

Cost-plus (or economy) pricing strategy

Target pricing strategy

Discount (or low-cost) pricing strategy

Seasonal pricing strategy

Psychological pricing strategy

Geographic pricing strategy

Map pricing strategy

How to create a pricing strategy?

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