Focused differentiation strategy and how to implement it?

What is a focused differentiation strategy?

How to implement a focused differentiation strategy?

Identify your business objectives

  • increasing revenue streams through upsells or by closing more deals,
  • raising profits by charging higher prices,
  • creating new marketing channels to announce the news about new product features or services,
  • developing additional services to sell as auxiliary products,
  • building a community or enhancing consumer loyalty.

Conduct the research

Develop key differentiators

Create a value proposition

Build your brand image

Focused differentiation strategy examples

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