How to write a press release: format, types and examples

What is a press release?

Press release format


Contact information

Dateline or release date



Introduction or lead



Interactive elements and multimedia


How to write a press release?

Keep in mind the target audience

Create the eye-catching headline

Make a compelling story

Provide details to add credibility

Present the company at boilerplate

Press release types with examples

General news release

Event press release

Product press release

New hire press release

Partnership press release



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