Product launch: plan, types and tools

What is a product launch?

Types of product launch

Product launch plan

Establish product launch goals and timelines

  • increasing the number of conversions and sign-ups,
  • building brand awareness,
  • improving user experience and customer happiness,
  • lowering the churn rate and so on.

Determine the success metrics

Identify your product positioning

Understand the end-user

Conduct competitor research

Determine the channels to reach your audience

Create promotional content

Launch the product and analyze the results

Tools for successful product launch

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store