Product launch: plan, types and tools

What is a product launch?

Types of product launch

Product launch plan

Establish product launch goals and timelines

  • increasing the number of conversions and sign-ups,
  • building brand awareness,
  • improving user experience and customer happiness,
  • lowering the churn rate and so on.

Determine the success metrics

Identify your product positioning

Understand the end-user

Conduct competitor research

Determine the channels to reach your audience

Create promotional content

Launch the product and analyze the results

Tools for successful product launch



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