Product-market fit: how to find and measure it

What is a product-market fit?

How to find a product-market fit?

Step 1. Determine your target audience

Step 2. Talk to your customers

Step 3. Define your value proposition

Step 4. Specify your MVP feature set

Step 5. Design your MVP

Step 6. Test your MVP with customers and analyze feedback

  1. analyze the received feedback,
  2. identify similar answers and pay attention to common patterns,
  3. use the information received from the customers to modify the initial prototype and address consumer issues.

Step 7. Build the product and take it to the market

Step 8. Improve product-market fit as you scale

Product-market fit metrics and measuring

Growth rate

Churn rate

Net promoter score

Product-market fit examples




Feedback and improvements



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Product-focused marketing agency