The main goals of marketing and sales functions in any business are to attract customers and increase sales. But, at the same time, companies often make the mistake of trying to market their products and services to a wide range of people instead of focusing precisely on those who might…

Many companies have no idea why customers keep buying their products or why people have stopped purchasing from them. Perceptual map will give you the answer to this question. …

Mastering B2B marketing may seem like a challenging task. While B2C marketing is focused mainly on building awareness and appealing to emotions, B2B marketing is built around expertise, knowledge, and practical value. …

Companies use a range of strategies to grow and stand out in the market. A focused differentiation strategy is a perfect solution for your business if your goal is to increase revenue without taking on the risks of lowering the prices. By using this strategy, you will be able to…

According to Harvard Business School professor Clayton Christensen, around 30,000 new products are launched annually. Unfortunately, most fail due to different factors, up to 95% based on some estimates. One of the reasons is a lack of proper planning. For example, retail products should be approved within six to twelve…

Every day the marketing environment becomes more and more crowded. Competition is growing as businesses create plenty of content to hold the audience’s attention. In addition, with the world becoming more digitized, marketing has become more accessible for companies. At the same time, it is more difficult for high-quality brands…

Every single day companies manufacture billions of products and sell them on international markets. But not everyone is their potential customer. Each item has a distinct group of buyers interested in a purchase. To attract these people’s attention, companies make changes to products. However, targeting particular groups does not mean…

Brand awareness is the foundation of every successful marketing strategy. It builds long-term trust in a brand among potential buyers. The more your target audience is familiar with the brand, the easier it will be to market products and services, establish a solid reputation, attract and retain potential customers, and…

The Internet has changed the usual ways of doing business, marketing and selling products and services. People are paying less attention to print ads, billboards, and television commercials. Nowadays, consumers prefer receiving information and searching for products primarily through online channels like social networks. Today if your company does not…