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Awware
Awware

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5 days ago

Product marketing manager: responsibilities, skills and how to hire one

Product marketing managers play an immense role in a product launch success. Businesses rely on these specialists to manage promotional efforts and develop positioning statements that eventually result in sales. In addition, PMMs are responsible for producing a user-friendly product and achieving outstanding financial outcomes. As the title implies, a…

Product Marketing

10 min read

Product marketing manager: responsibilities, skills and how to hire one
Product marketing manager: responsibilities, skills and how to hire one
Product Marketing

10 min read


Sep 15

Complete guide to penetration pricing strategy

Many consumers are hesitant to switch brands or use new products in markets where customer trust and brand loyalty are the most crucial factors. At the same time, due to high barriers to entry and fierce rivalry, new companies should think outside the box. Businesses should rely on strong and…

Pricing Strategy

8 min read

Complete guide to penetration pricing strategy
Complete guide to penetration pricing strategy
Pricing Strategy

8 min read


Sep 8

What is dark social and how to use it for your brand?

According to a survey on social sharing behaviors by GlobalWebIndex and We Are Social, 63% of people prefer using ‘dark’ messaging applications to share content as opposed to open social media websites. The research found that Facebook Messenger was the most widely used private social application, used by 82% of…

Dark Social

12 min read

What is dark social and how to use it for your brand?
What is dark social and how to use it for your brand?
Dark Social

12 min read


Sep 1

Value proposition: definition and how to write it with examples

Your product might be great, but without a clear value proposition, your consumers could never understand why. Even worse, a poor value proposition may mislead or confuse potential customers who may be in dire need of your products and services. …

Value Proposition

10 min read

Value proposition: definition and how to write it with examples
Value proposition: definition and how to write it with examples
Value Proposition

10 min read


Aug 25

13 types of content marketing and how to select the right ones

Annual research by Content Marketing Institute demonstrates that the majority of marketers use content marketing. It is employed by many well-known companies around the globe, such as Microsoft and Cisco Systems. Furthermore, small businesses and individual entrepreneurs also use this strategy to attract customers, draw attention to the products and…

Content Marketing

15 min read

13 types of content marketing and how to select the right ones
13 types of content marketing and how to select the right ones
Content Marketing

15 min read


Aug 17

Marketing Qualified Lead (MQL): a comprehensive guide

Acquiring additional sales might be a challenge for your business. You might be disappointed if you attract a constant stream of leads who do not convert into sales. …

Mql

11 min read

Marketing Qualified Lead (MQL): a comprehensive guide
Marketing Qualified Lead (MQL): a comprehensive guide
Mql

11 min read


Aug 11

What is a retention rate: formula and how to calculate it

Acquiring new customers is the main focus of any business. But keeping your current clients loyal to your brand and encouraging them to buy from you regularly is more crucial than just expanding your customer base. According to the statistics, retaining an existing customer is 5 to 25 times cheaper…

Retention

9 min read

What is a retention rate: formula and how to calculate it
What is a retention rate: formula and how to calculate it
Retention

9 min read


Aug 4

What is sales prospecting: process, techniques, and tools

You must have clients before your sales team can begin guiding them through your funnel. It would be pointless to contact random individuals. Therefore, before a prospect enters a sales funnel and is led toward making a purchase, businesses require a procedure for finding and qualifying potential customers. …

Sales Development

11 min read

What is sales prospecting: process, techniques, and tools
What is sales prospecting: process, techniques, and tools
Sales Development

11 min read


Jul 27

9 types of positioning in marketing and how to develop it

Nowadays, many companies offer similar products and services. For that reason, it is crucial to establish and defend a valuable position for the offerings. Positioning is the process of differentiating your brand or product from the rivals on the market, identifying your unique niche, and communicating that to your target…

Positioning

12 min read

9 types of positioning in marketing and how to develop it
9 types of positioning in marketing and how to develop it
Positioning

12 min read


Jul 19

Defining and calculating total addressable market (TAM)

Calculating your company’s total addressable market is crucial in determining your business strategy and a critical element of a comprehensive business plan. TAM helps companies consider the best-case scenario for development as it outlines how much revenue a business can generate under ideal circumstances. Once you calculate TAM, you can…

Market Research

10 min read

Defining and calculating total addressable market (TAM)
Defining and calculating total addressable market (TAM)
Market Research

10 min read

Awware

Awware

13 Followers

Product-focused marketing agency

Following
  • ODSC - Open Data Science

    ODSC - Open Data Science

  • Tim Soulo (CMO @ Ahrefs)

    Tim Soulo (CMO @ Ahrefs)

  • Cyrus Shepard

    Cyrus Shepard

  • Moz

    Moz

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